HBO Max and Discovery+ Prepare to Merge
by Abb Jones
Warner Bros. Discovery says its HBO Max and Discovery+ streaming services will be rebranded as a single streaming service in the Summer of 2023.
The media giant made the announcement during the company’s second quarter earnings call Thursday, saying the blending of the two services is the only viable way forward for them. There is no word yet on what the merged streaming service will be called, nor what the monthly pricing will look like. The company says after the rollout in the U.S., it will take the unified platform to Latin America later in 2023, Europe in early 2024 and Asia-Pacific later in 2024.
There currently are 92.1 million global subscribers of HBO Max, HBO and Discovery+, an increase of 1.7 million subscribers from the prior quarter and up from 75.8 million subscribers a year ago. Warner Bros. Discovery has said it expects to have 130 million global subscribers by 2025.
Currently, HBO Max is available for $14.99/month without ads and $9.99/month with ads. Discovery+ is priced at $6.99/month without ads and $4.99/month with ads.
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