Netflix To Start Charging for Account Sharing
by Abb Jones
The Reelness
If you are currently sharing a Netflix account password, Netflix is coming for you.
The streaming service has announced plans to start charging subscribers in the U.S. and other countries in the coming weeks for sharing accounts with users not part of the same household, following successful rollouts in Canada, New Zealand, Portugal and Spain. In those countries, subscribers have been able to add a couple of additional users to their account for several dollars more per month. In Canada, which Netflix sees as a predictor for success of the U.S. plan, Netflix says subscriber numbers and revenue growth already have increased from the move.
While it clearly is not so popular among the estimated 100 million accounts that are currently sharing passwords for free, Netflix says it plans to also incorporate a lower cost, ad-supported tier into its pricing structure to help offset the expected immediate surge in account cancellations.