HBO Max to Become Max on May 23rd
by Abb Jones
HBO Max is getting a new name.
The overhauled streaming service will just be called ‘Max’ in the U.S. when it adds Discovery+ to its line-up on May 23rd.
The big switch comes nearly three years after the debut of HBO Max. Warner Bros. Discovery CEO David Zaslav says Max will fold in sports and other live content in the months ahead, as part of its plans to add more than 40 new titles and TV show seasons each month.
WBD says the new app will be more streamlined, with hubs for each brand (HBO, TLC, Discovery etc.), as well as a new video playback experience, more personalization and a default kids profile with parental controls for new subscribers.
There will be three pricing tiers – an ad-supported plan for $10/month that will allow users to stream HD video on two devices simultaneously, an ad-free plan that will remain $16/month for now, and an ultimate ad-free plan for $20/month for streaming shows and movies in 4K and Dolby Atmos-supported streams on up to four devices simultaneously.
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