The increasingly crowded battlefield of video streaming platforms has just learned the name of one of its soon-to-be Goliaths, with WarnerMedia unveiling the name of its new service… HBO Max.

HBO Max is scheduled to launch in the spring of 2020, with a jaw dropping 10,000 hours of content, including all 236 episodes of the 1990s hit TV series Friends, which will be departing Netflix next year. Along with the current major streaming providers Netflix, Amazon Prime Video, and Hulu, HBO Max will be competing with Disney Plus, which is scheduled to launch this November for $7 a month. There is no word yet on what HBO Max’s monthly subscription will be, but regardless, these new players are expected to take a bite out of current market leader Netflix.

WarnerMedia is also announcing new exclusive movie production deals for HBO Max with Greg Berlanti (Love, Simon, Riverdale, Doom Patrol) and Reese Witherspoon (Big Little Lies). Berlanti will produce four films aimed at young adults, while Witherspoon’s Hello Sunshine production company will produce at least two films for the streaming service.

HBO Max will combine content from an astounding number of WarnerMedia content resources, among them: HBO, Warner Bros., New Line Cinema, DC Entertainment, CNN, TNT, TBS, The CW, Turner Classic Movies, Cartoon Network, and even Looney Tunes. And that’s just the larger ones.

“HBO Max will bring together the diverse riches of WarnerMedia to create programming and user experiences not seen before in a streaming platform.” – Bob Greenblatt, WarnerMedia Entertainment Chairman

This is WarnerMedia’s promotional trailer for HBO Max:

So to which streaming platforms will YOU be subscribing? And does this signal the impending demise of cable TV?